Learning Resources for Studies in Marketing

Recommended Links — By SUNY Empire Online

American Association of Advertising Agencies
American Marketing Association
professional society of marketers founded in 1937, providing direct benefits to marketing professionals in business and education and serves marketing practitioners, educators and students
Asia-Pacific Economic Cooperation
news, press releases and economic profiles of member countries
Business Marketing Association
Chartered Institute of Marketing
This large marketing association works closely with the marketing profession, government, industry, and commerce to develop greater awareness and understanding of what marketing can contribute to UK and international business.
Direct Marketing Association
International Advertising Association
The IAA is a global partnership of advertisers, agencies, the media and related services.
Insights Association

Advertising Age
AdAge.com is the web site of "Advertising Age," the 73-year-old flagship magazine of the Ad Age Group.
Adweek Online
ADWEEK has the inside stories on: creativity, client/agency relationships,successful global advertising strategies, news of accounts in review, the best creative work and new campaigns. There's wise, witty commentary and delivery of national, global and important local news.
MarcommWise Knowledge Bank
collection of full text articles on marketing communication topics organized of table of contents such as advertising, branding, direct marketing, human resources, market research, public relations, retailing, selling and segmentation

BizEd Marketing Resources
This page gives a listing of all resources on Biz/ed about marketing. Resources are available under the following headings: Theory Explanations, Features, Question banks, Interactive Worksheets, Non-Interactive Worksheets, Non-Interactive Worksheets (Answers), Models and Simulations, Case Studies, Exam Questions, Activities, Company Information, Web Links.

Features include: Guided Tour of the Virtual Factory, Marketing Explanation (Virtual Factory Marketing Department), Marketing Staff (Virtual Factory Marketing Department), Developing a Global Brand Image, Social Marketing, etc.

Models and Simulations include: Advertising Elasticity Simulation, Price Elasticity Simulation, Advertising Elasticity of Demand Simulation
KnowThis.com
A marketing virtual library resource linking out to quality sites in the areas of advertising and promotion, customer-focused marketing, market research, marketing plans, internet marketing, legal issues in marketing, Marketing strategy and management, retailing and consumers, selling and sales management, international marketing and trade, etc.
Marketing Teacher: Lessons & Resources